Marketing and sales platforms such as HubSpot and Infusionsoft are a game-changer for businesses. As part of the digital transformation that all businesses are undergoing, tools like these are a requirement to keep up with the competition. There are several products with many similar features and some key distinctions. Understanding the similarities and distinctions is key to picking the right product for the needs of your company. In this post, we'll be discussing HubSpot vs. Infusionsoft to help you choose the right fit for your business.
HubSpot started its life as a customer relationship management, content management, and marketing automation system. Since that time, the HubSpot suite of products has expanded into other areas of business. Now, you'll find add-ons for handling additional marketing tasks, sales tasks, and even customer service.
The same powerful base CRM still fuels the algorithms that these tools use to both automate your tasks and give you actionable insights you can use for making your own decisions. Because the company is a leader in inbound marketing and their software is suited for general use, you'll find HubSpot products in use at businesses of all shapes and sizes.
Infusionsoft (the company) was founded in 2001. The marketing automation program known as Infusionsoft debuted in 2004 when the company created a series of scripts designed to automate marketing tasks. The business, now known as Keap, has refined their Infusionsoft product over the years to include the features that business owners expect. After rebranding as Keap in 2019, the company made an effort to make simplified versions of the product available to less tech-oriented businesses, which helps them have the same generalized appeal that HubSpot holds.
To determine who wins the battle of HubSpot vs. Infusionsoft for your business needs, we'll need to take a closer look at the things that set the two products apart. We’ve broken our post down into several categories so we can make meaningful comparisons between the two products.
The base HubSpot CRM is free forever. Each of the hubs comes with a limited free trial that will let you get a taste for the software and decide if it is right for your business.
If you decide it is, the hubs can be purchased separately or as a bundle. A bundle of all the hubs comes in three tiers, priced at $50/month, $1,275/month, and $4,200/month, respectively. If your business qualifies, you can save up to 90% off with the HubSpot for Startups program.
Keap charges per user for Infusionsoft, which makes it a little harder to compare prices with HubSpot. Like HubSpot, they have three different tiers of service. The pricing for the tiers is $79/month, $149/month, and $199/month. Additional users are $30/month.
The content management system in HubSpot is fairly complete. It allows you to build and host your website using simple editing tools. Since it is primarily marketing software, this includes marketing features such as landing page editors, search engine optimization tools, and the ability to create call-to-action prompts easily. Of course, it also has standard CMS tools for editing webpages and hosting a blog.
Because Infusionsoft has historically targeted e-commerce companies, their CMS solutions offer some features that may be of interest to you if you are in that field. This includes things like support for online storefronts, shopping carts, billing, subscription plans, and other e-commerce features.
HubSpot is easy to use. Having been designed by a company that puts a strong focus on creating software for businesses of any size helps in that regard. Their decision to make a free tier also gives them a plethora of user input about the software they can use to refine the workflows. The result is software that, with a little bit of training, almost anyone can use.
Infusionsoft has an extremely easy-to-use and intuitive interface. This may be in part because it doesn't have the same level of features that HubSpot does. Still, it shouldn't take too long after going over the training material for anyone on your staff to find their way around the software and be productive in it.
The library on HubSpot's website is extensive. For people new to inbound marketing, it includes an entire course on the topic that is presented in a software-agnostic way. Once you know what you are using the software for, there are plenty of tutorials that will help you learn how to put it to good use. There is also a large community ready to help if you run into problems.
Infusionsoft does provide training on how to use the software, but the information available is sparse compared to HubSpot. You won't get any of the in-depth lessons on inbound marketing or certifications on using the software. The Keap team provides you with enough to learn how to use the software and not much more.
HubSpot’s large community isn't just useful if you run into problems. It is also a very active part of the HubSpot ecosystem. The company has its own app store where you can purchase add-ons to the various hubs. The add-ons are made by third parties and cover almost any area you can think of. They'll allow you to do additional integrations and add obscure features that are unique to specific businesses' needs.
Infusionsoft's user base is smaller than that of HubSpot, so their app store is also slightly smaller. However, there are still third-party add-ons available to help you extend the software in the ways that you need to. The more popular integrations and additional features are likely to be there. But if you have specific needs, it might be best to check both stores before making a purchasing decision.
A CRM isn't very useful if it doesn't give you data you can use to make informed decisions about your business. HubSpot provides you with the ability to collect data from all the hubs that you own. You can then format the data into useful reports to:
Infusionsoft has an easy-to-use and functional reporting system. But it lacks some of the data HubSpot provides, particularly regarding getting the best overview possible of your inbound marketing strategy. This is due largely to the software's heavy focus on email reporting at the expense of other channels.
We think that, for most businesses, the HubSpot vs. Infusionsoft comparison comes out in favor of HubSpot. See how it stacks up against other popular business tools like Salesforce, too, before making your final choice. If you have questions about HubSpot integration, you can contact us at any time and someone will get back to you shortly.
Eniture Technology specializes in helping e-Commerce merchants grow by providing useful information, digital marketing services, off-the-shelf apps that solve common problems, and custom programming services. If you're interested in accelerating the growth of your online sales, please contact us. You might also enjoy this free information on the 10 reasons why you should be using HubSpot to grow your e-commerce business.
